Bobble Art was launching a “Storybook” campaign to encourage stores to promote the Bobble Art characters as elements of creative play for young children. This was the first more conceptual campaign, whole-store that we had run.

To coincide with this, we started calling the designs “stories”. I worked with the copywriter to write little short stories, from which I then illustrated the Bobble Art characters in story-like scenarios. These were used on shop window banners, while the titles that we came up with were used on large window-wrap book decals. The campaign collateral also included TV designs and short story signage based on each design to further the idea throughout the store.