When Australian Geographic first bought bobble art, we inherited a logo, a few colours and a font. With this limited branding, and our imminent roll-out of retail stores, I had to develop a much larger brand presence that was bright, colourful and worked within the design of the stores themselves. I therefore added typography, colours, signage, and a look and feel that was used for the store roll-out.
As a personal project, to make my work life easier, the branding consistent and because I didn't have any time at work to do it, I developed my own branding manual for bobble art. In it, I cover all the aspects of the brand that I developed, from creating logo usage standards to introducing new colours, imagery, photographic briefs and usage examples.