CHOICE is a training manual for Australian Geographic staff. The manual features the six key steps of selling, combining to form a guide that takes employees from the initial acknowledgement through to closing the sale and encouraging customers to return.
The interlocking triangles create a hexagon reflects this six-step concept – each part can stand on its own but the outcome is better when all the segments are combined. The manual was accompanied by a DVD and a USB.
The CHOICE branding was also adopted as the theme for the Australian Geographic manager's conference in 2013. I created a series of typographic banners with inspiring quotes to do with "choices", as well as an infographic banner for store staff to understand just what goes into developing the campaigns and product ranges in a year.