This campaign is the second biggest of the Marketing calendar besides Christmas. When I presented the idea of a blackboard set of banners, there was a bit of resistance because it was thought to be too dark. However, the beauty of the Bobble Art products is that they are so bright and colourful. The banners were strong and striking in the window, as was the decal, and the pops of colour from the products proved to be a winning combination. This campaign has been run twice with the same collateral.
I also designed several EDMs for the Bobble Art Wholesale side of the business, to promote stationery and our range of bags to these customers.